Our journey with the world started when the problem became more relatable. We realized how much our world is being hurt, by the effects of fashion and lack of love and care in the industry. Care for the clothes we wear and also for the people who make our clothes, and not only this, our industry is also the 4th largest polluting industry in the world. This called for a change, and we wanted to be a part of it.

At Sui we believe that little steps can truly help make a difference.

We need to learn to love ourselves, our people and our world just a little more and yes, this needs to be done together.

Because at every step we are all connected.

Hence at Sui, we join hands and aim to do this step by step because we know it’s not easy for one to make a shift all together.

We are walking towards an honest, transparent and slower way to fashion - and each collection will be a new learning for us.

For us our travels taught us what this stands for. The raw sense of nature has always been special for us and that is why we choose real views over screens, classics over trends, travel over tourism, experiences over materialism and slow over fast.

Nature is our first love, fashion our second – and caring for both is the only way forward.

Our Green Promise to You

1. Ethical Production in the heart of New Delhi, our masters, karigars and production staff is our family and has been with our parent brand for years and years. We call ourselves the label of love, and this is trickled down to every bit of our supply chain.

2. Hemp, GOTS certified cotton and other sustainable fabric blends sourced from close networks, which just like us are working to make small differences for a green world.

3.Over 90% of our clothing is herbal dyed, adding a touch of natures colors to your pieces. Our dyer based in Gujarat, makes sure to clean & recycle all the waste water. 

4. We use recycled packaging as much as possible, and also keep finding ways to up cycle all our fabric scraps to give them a new life. Plastic – free is our aim, and we are slowly working towards it.

5. Following a slow fashion model, which not only reduces the risk of over production but also helps us give our customer the best quality.

Our fabrics and why each piece has a uniqueness of its ownOur fabrics and why each piece has a uniqueness of its own

Each piece we create is carefully curated, from the first step of choosing the correct fabric, which will not harm the environment to the time of the design to the like to use the embellishments we use. To give our customer the best quality, we work with the motto of slow and steady while creating the garments - as we believe time spent well helps us provide the best.

Each piece has its own unique quality and there may be a difference in color due to the way these fabrics take in the herbal dyeing, we believe this is the beauty of their character.


The super fiber and our star fabric

Hemp is often considered a super fiber, not only does it love nature, it is also durable and gets softer with every wash. It also doesn’t require pesticides to be produced making it a healthy piece of clothing to own. Hemp is also antibacterial! By buying hemp, you have not only get yourself a piece of clothing you’ll love for a long time, but you also reduce your carbon footprint by a massive amount.

Organic Cotton

The alternative.

Organic cotton is pesticide free and produced by loving planet earth. It is soft, durable and great for the skin and the environment.

Handwoven Organic Cotton

Our home fabric 

Our home fabric is handspun & handwoven into it's life. No electricity is used in it's creation. It is created in collaboration with Women Weave, our partner NGO focusing on women empowerment in the handloom section & our partner at Aura Herbal. Handmade with love.

Recycled fabric

An eco champion 

Crafted from wasted fabrics and yarns collated by our vendor in Gujarat, our newest fabric family member is as soft as cotton, as durable as hemp and as breathable as linen. It's a survivor!